POLISHED. Media Minute: Social Media for Events – How your company can start utilizing social media for greater reach and brand recognition. Creating an event on Facebook and inviting your connections is one great way to raise awareness throughout your network of the event and your company. From there, we recommend also utilizing a hashtag for your event. This can be used on channels such as Facebook, Twitter, and Instagram. A personalized hashtag for your event will help increase awareness, will work to create a cohesion throughout the social channels around your event, and create one location for a conversation for your network to engage on. Lastly, we recommend using channels such as Pinterest for ideas for the event itself and Instagram for sharing images (and utilizing that hashtag) to show off your company branding and how the event looks and feels. If you have any questions you would like us to address in our Media Minute blog, please contact us.