Chances are you, our reader, are on at least one online social site. Whether you’re an Instagram master or a Twitter novice, we encourage you to take a moment and consider how you could #polish that online presence just a tad more.
1. Check yo’self before you wreck yo’self.
a. U have know idea how quickly sum1 can lose credibility thru spelling errors. Whether you are posting photos of your kids from over the weekend or sharing a press release for your company, check your grammar and spelling! It takes an extra 5 seconds and it could make all the difference in how your audience views you and your professionalism within your organization.
2. Be the nice kid on the playground.
a. We know that sometimes you don’t want to let every crazy person on the internet have access to you and your company, but we are sorry you sort of have to. The difference is that you don’t need to buy into it. If your friendly neighbor posts on your Facebook page, respond. If some lunatic posts on your page, respond. Think of it this way, you’re not responding for the sake of the lunatic, you’re responding for those 95% passive readers who are seeing (and judging) how you handle tough situations in your organization. You don’t need to buy into whatever this person is saying, but you DO need to acknowledge that they are talking to you. If you genuinely don’t know what to say back, a simple “Thanks for the comment!” should suffice.
3. Engage in show and tell.
a. Remember when you were a kid and you got to bring something exciting from home in for ‘show and tell?’ This is just like that. We hear it all the time from people we work with: “I have to be online professionally but I’m not into social media personally.” That’s totally okay. BUT, we are telling you that your online social networks will benefit from exposing different sides of your personality and interests. So stick with what you are comfortable doing. But, the next time you attend a seminar, or maybe have a group lunch out with coworkers, snap a photo and share that with your networks. They will love seeing that you do something besides the title on your business card and that you are a developed individual in your community.
4. Go steady with a channel, and commit.
a. You don’t need to be the master of every channel, everywhere, all the time. But it would behoove you to pick a channel that you prefer more than the others and commit to having that one fully developed. When networking with others, there is nothing wrong in saying “I’m a big (insert social channel here) person! If you want to see what’s going on or engage with me, feel free to follow me there.” We would rather have a client who is dominating on one strong channel, than a client with 4 mediocre, half-set up social channels. Or, if you want, feel free to be a powerhouse on as many as possible! We will never discourage that.
Hopefully these tips help bring a bit of advice and insight to your online social presence. But, as always, if you ever have a question or are seeking the next level of polish to your online presence feel free to contact us! We look forward to hearing from you.